Widgets are the primary way that you will show content on your site. Fera won't show anything on your site until you launch some widgets.
There are lots of types of widgets you can add to increase social proof. They each do unique things and can be customized to your heart's desire.
To add a widget, select the '+ Add Widget' button.
To see what the widgets will look like, on your store, click through the tabs for examples.