Basic Email Customization
How to customize the review request emails.
Fera allows you to customize the message sent to your customers, asking them to submit a review. You can customize the
  • Subject line
  • Theme
  • Message templates
There is a live preview of how the message will look to the recipient. By customizing the message, you can ensure it accurately reflects your brand.

Theme Customization

Within Fera, you can choose between the 'Default,' chat-style theme and a 'Plain' theme.
Theme options for review request emails
If you are a developer and/or are comfortable with Liquid and HTML syntax then you can edit the theme of the using liquid/html. See this section to see how to do that:

Changing Email Content

In the tabs below you can click on the window and edit the content that is visible using the WYSIWYG (What You See Is What You Get) editor.
The content in the dotted boxes should not be touched since they represent variables that may change from shopper to shopper.

Mobile & Desktop Views

At the bottom of the template, you will see the option to view your email in desktop or mobile mode.
Be sure to test your email on desktop and mobile before sending a test.
How to toggle between desktop and mobile mode

1-Click Reviews (Embedding Star Ratings)

This highly recommended customization will enable your customers to leave a review within their email.
You can add this to your existing requests by editing the template and adding the 'rating stars' variable.
How to add 1-click reviews

Adding Variables

Sometimes you want to add some content that depends on the customer who is receiving the email. To do this you will add a variable.
To add a variable
  1. 1.
    Click on the email template
  2. 2.
    Wait a second or 2
  3. 3.
    When you see a small popup come up near your cursor, click the code icon to insert a variable.
How to insert a custom variable into your content campaign message content. In this example we're adding the customer's country.
You may need to press space for the variable adder popover to show up.

Basic Customer Variables

Customer Name
Name of the current customer.
Customer Email
Email of the current customer.
Customer First Name
The customer's first name (before the first space)
Customer Last Name
The customer's last name (after the first space)
Customer Country
The customer's country based on their shopping session.

Basic Order Variables

Order ID
The order's internal ID based on your platform.
Order Number
The public order number that was specified by your platform.

Other Variables

Review Stars
Embed star ratings in the email.

More Variables

There are several more variables that you can customize but they are only available to add using advanced content customization.
Last modified 1mo ago