How to automatically request reviews from customers using an automatic review request.
An automatic review request allows you to automatically send a review (or photo/video) request from each customer within a certain time period after they place their order.
Automatic (ongoing) content campaigns screen before anything has been done.

What to Request

Create/edit automatic review/content request screen.
You can choose the primary goal of your request.
If you want reviews, leave the default option enabled. Customers can also submit photos/videos as part of their review.
If you don't want reviews and only want photos and/or videos submitted as part of this request, choose the 'Photos & Videos' option.


You can attach 3 types of incentives for customers that submit content through this review request:

Discount on Future Orders

For all platforms, you can offer discounts/coupons in exchange for their submission. This discount can be used on future orders.

Loyalty Points (with

If you're running a loyalty points program with, then you can offer loyalty points in exchange for their submission.

Cash-back (Shopify Only)

If you're running a Shopify store, you can offer cash-back to certain customers in exchange for their submission.

When to Send

You can configure when this email/message will trigger and send to customers.
We recommend the default setting of 14 days after the order is fulfilled.
Set the number of days to wait equal to the average amount of time it takes for someone to "use" your product.
For example, if you're selling a book that takes 60 days to read, set the wait time period to 60 days so the customer can finish reading the book before you ask for a review.
You can also add conditions here, such as country, purchased products, or order total. If these conditions are not met, then the review request will not automatically send to that person. This is useful to filter out certain orders that you don't want to request reviews automatically.

Message Customization

In this section, you will see a simple editor that will allow you to change the customer's messages.

Follow-up (2nd) Message

You can turn on a 2nd follow-up message that will automatically trigger a certain time after the first message is sent if the customer still has not submitted any review through the review request.
What the email editor looks like


Once you're ready to launch your automatic review request, hit the 'Launch' button.
Use the 'Test' button to test sending the review request message before you launch it, so you know everything looks perfect.
After the review request is launched then Fera will automatically start sending messages to customers after each order.
Fera won't send messages to past customers, however. To send to past customers, create a One-time Review Request instead.
Last modified 1mo ago